Do you consider people who distribute flyers quite odd? For some, this may be the case, especially now that they consider this is the age without paper, even in marketing. Nonetheless, have you ever considered that a flyer could still go a long way? If it is not working, then why are companies still using them and you could still see it everywhere? Logically, you already have a somewhat vague answer that a flyer is still effectual.
A flyer could be useful for a company, specifically in reaching their audience. Most of the time, firms distribute these papers to inform the people about their special event or promos, which their prospects may find very interesting. Take note that through the piece of paper, the voice of a firm could reach your doorstep, streets, and local stores.
It is simple. Period. No one would be able to deny that flyer is very straightforward to use. Just give it to people and you could bring your messages to a wider market. It even ensures that everything you desire to say is written or portrayed by whatever is printed on the paper.
Cost-effectiveness is also possessed by the marketing material. You could either use a one-sided or double-sided flyers. From these pages, you could already put a lot of information about your firm or its purpose.
Some people keep flyers, which means you have greater chances of being remembered given your brand or logo has been printed on the material (no firm would ever forget to do this).
Giving incentives to people, such as promo codes, vouchers, and discount coupons, is very easy with flyers. According to The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan, sales promotions are ways of obtaining sales for the short-term minus the extra costs.
Conclusively, flyers are still useful if you aim to expand your customer base and generate more revenue in the future.