Have you ever come across a store wherein you suddenly put a halt on your hotfooted walking? No matter how you make it less obvious, you are abruptly keen on knowing what a sign says.
According to a statement by Randy Scarborough, FedEx Services Vice President of Retail Marketing, signs and graphics could influence your prospects in settling to a purchasing decision.
It is not sufficient to simply put a sign, poster, or banner on your business store’s window. You should also consider design ideas, which include the following:
Make It Brief. It was found out by studies that your audience will only view your signage in as short as 20 seconds. In other words, you must make your message concise as possible.
Focus on Most Important Goals. You do not necessarily to put everything about your firm on a signage, poster, or banner. Make it possible to concentrate on most important objectives. For instance, you will launch a new product. Alternatively, the next weekend will be the beginning of your big seasonal sale.
Readability Matters a Lot. If you will create a sign, you should choose large enough fonts. Remember, you are not talking about your chosen market here. Other groups of people will also pass by your business area.
Consider Community’s Interests. Pair your message with something that will heighten the interest of readers. For instance, given the much-awaited hearts day of most people, you will be selling Valentines inspired products.
Simplicity Rules. Do not make your signage too complicated to understand. Only use the right graphics at the highest possible resolution that will not make unwanted echoes appear.
The provided ideas could be well applied by graphic design professionals who have been catering to various firms across industries worldwide. Instead of making a pitfall every now and then, consider letting the experts do the work for you.