Despite the increasing popularity of using digital formats in marketing your company, there would always be occurrences wherein printed materials would be necessary, such as promotional events. If you want to provide people easier means of understanding what you offer without having to connect to the internet, a flyer or brochure would be a smart choice. This works perfectly in an exhibition event, wherein tons of businesses are marketing their product or service.
Apart from introducing your product or service through a flyer or brochure, you may use the material, as well, in announcing upcoming sales or promotions. This is most helpful to people within a certain radius of your location. In some way, it gives you a more personalized approach, rather than expecting your customers to check your website or social media profiles every now and then.